Podcasting is the next revolution in digital mass communications. It’s a way to harness the personal style and power of a face-to-face conversation, and then electronically project that experience to an unlimited number of participants – even worldwide! Dick Syatt’s The Podcast Radio Network is the most unique provider of this electronic-age wizardry.

Podcasts are simply audio programs recorded, edited, and then posted on your existing website. And though they can be done in person, most podcasts are recorded via telephone. It’s the ultimate in flexibility – even if your source person is on the other side of the planet, ‘Podmaster’ Dick Syatt can connect by phone and get the job done. Later on, listeners can download the material and listen whenever they choose, via Ipod, Mp3 player, cell phone, and other vehicle. Podcasts can be regular features, updated often to keep audiences intrigued. The best are educational and entertaining.
 
Leverage a lifetime of professional experience
Syatt marries his long-time radio and interviewing expertise to this newest technique. He serves as host, interviewer, producer, and editor all in one. You, or your designated speaker, provide the expert information on whatever subject you choose. He’ll ask all the right questions to elicit just the right responses, thus telling your story in an easy-to-understand package. It’s polished and professional, but allows for spontaneity and complete personal expression.

Insight is key to effectiveness
“Business moves fast – and smart, successful business people move even faster,” Syatt says. “Simply to get their attention, you’ve got to get your message across in a way that permits multitasking. Top executives shun old-fashioned meetings. They do their research while working out or returning calls or checking e-mail. You’ve got to engage them when they choose, when they are in the mood to hear what you have to say. Communicate on their terms. Wouldn’t it be great if you could tell your story when they really want to hear it?”

Optimize your window of opportunity
That’s the success of podcasting. Your concise professional presentation can be packaged by Dick Syatt’s The Podcast Radio Network. With the segment posted on your website, your audience listens to that presentation when they’re most inclined to really focus on your message. Perhaps they’re on an airplane or commuting by car. Maybe they’re far afield but gathered with co-workers in a conference hall. Or they could be comfortably ensconced at home or in a hotel room, scanning reports and ready to catch up on news from the office.

You control the message
Most podcasts present one company’s point of view. The programs discuss the virtues of a product line, tout the introduction of a new management team, take listeners on a virtual tour of a facility or development lab, announce a discovery, or define the company’s mission or evolving goals. Podcasts can pitch or spin any subject you wish to broach with your audience.